Get to know the people leaving the comments, if you notice them leaving comments regularly, connect with them. Publish Different Types of Long-Form Content. Moamen. The word or phrase that links back to your website should be inline with your overall SEO strategy in order to get the biggest bang for that link. Harness the power of Divi with any WordPress theme. You’ll see a big push for this in 2020. In order to get your blog articles into that exclusive spot, the content needs to be optimized for SEO. Move over cliches like “New Year, New Me.” Taglines like these won’t win you customers anymore. One of the best online resources for learning how to create topic clusters is the Hubspot blog. Of all the blogging trends for 2020, this is the most important and the one that will help your blog improve the most. Optimizing for rich snippets is a big trend right now and there are plenty of resources online. We went to Digital Summit Denver in July and created a GeoFilter for it. They aren’t ideas set in stone or rules you need to follow to the letter. The trick is to not add any fluff in order to make long-form content truly valuable. Good quality content is still king, therefore everything in your long-form article must have value to your readers. Preview 110+ Premade Websites & 880+ Premade Layouts. So let’s just head into the topic without wasting much of the time: Best Digital Marketing Blogs to follow in 2020. I think I definitely need to investigate infographics and video content too – food for thought! Even just a little reference to their industry or problems can go a long way. Make sure there are no grammatical errors, these confuse screen readers. Put it all together with an attractive color scheme. Your blog is a huge asset and can be used as a tool to foster a community, while driving sales. Believe it or not, pretty much any content can use a data visualization or tow, specially long-form content. These blog post ideas are ideal for entrepreneurs, marketers, and businesses alike. 360-degree videos. We have started using them at HIVE for some account based marketing and it's taking off like wildfire! Highly Visual Content. Getting creative with your marketing campaigns can help your business attract new customers. PRO TIP: Ensure that all content stays educational. Blogging topics included in parenting focused blogs tend to follow age-ranged categories. 1. … Look for Opportunities to Diversify. Although it became available worldwide back in 2018, TikTok has made a big splash in 2020. Likewise, you can include DataViz in newsletters and annual reports. People are looking for answers, education, tips, tricks, and ways to solve their problems. Keeton in Marketing. , Thanks Eric. Focus less on what it is you're giving away and more on how you're getting people to participate. Taking out the comment section completely will save you from having to answer any. Top 5 Trending Social Media Topics of 2020. by Britnee Berman | Jun 5, 2020. Nurturing your comments section shows humanity and connection. Outline the content into snackable sections. Look at your data and make adjustments based on it. Today's online audience responds to content that is engaging, creative, and valuable. Can't beat that kind of exposure for the price! On Thursday, Dec. 3 at 2:00 PM ET, we will unpack extensive new research … First, we all know that content is driving so much of the marketing that we do online today. The ultimate email opt-in plugin for WordPress. Share content that adds value every time you post! Share potential titles with them and ensure them that it will be educational in nature. Comments are a bit of a minefield in blogging. Linking to sites with a high domain authority will improve your own DA and the team at the site you linked to will be glad you did. Contests and giveaways are a great way to get attention online. The content marketing certification from Hubspot that I mentioned above also covers this strategy and how to go about it. When conversations start to happen in your comments section, take part and collaborate. PRO TIP: Don't require a user to give up their contact information in your chatbot unless absolutely necessary. All topics are set up as clusters, with the main page, called a pillar page, linked to and from a number of different types of content. Each already passes the test on whether they’re good for making money. On page SEO is very important when writing articles but the biggest thing for me is that you are passionate, or at very least have a keen interest in the subject you are writing about. Blogging Trends for 2020 You Should Know About 1. This practice is becoming increasingly common in blogs of all sizes and niches. Most businesses have started implementing personalization into things like email marketing, but what if you could take that further? We recommend looking for websites with a domain authority (DA) of at least 20 (the higher the better) and with solid monthly search volume. Consumers don't care about you. This article by Optinmoster covers all the bases in the debate. This can (and should) go further than just adding their first name. Social media is the best platform for authenticity because it removes the marketing middleman. But you know you need it in order to have something to promote via social media. From apps in handheld devices to complex desktop software. Look at the content they have written for other publications and consider if they will match your brand. The best marketing campaigns of the past year all have one thing in common - they all did much more than just promote their brand.. But, acting on that and adjusting your website to move that form up on the page to where now 80% of visitors are seeing it can make a huge difference. No one goes online to feel like they're reading a textbook or a string of keywords stuck together. However, before you can start promoting your own business on this channel, you... Posted on November 20, 2020 by B.J. Digital marketing is one of the most competitive blogging niches for affiliate marketing in 2020. Give your website visitors a custom experience by delivering content that is specific to their industry, goals, or interests based on their previous interaction with your company or by making assumptions about their role, company, or industry. Accessibility on the web is rapidly moving away from blogging trend status to a complete necessity. In order to make it easier for them to follow your content, include a floating pop-up menu at the top. Online video marketing is not a trend. Here are 10 marketing tips to optimize your strategy this year, based on the latest trends: 1. Make sure to only link to sites with a good reputation. Long-form content is still your best bet for the length of content you publish. By adding a heatmapping software such as Hotjar, you can start to get aggregate insights into how far your visitors are scrolling down on each page (across device types), where they're clicking, and also get a clearer picture of their journey on your website. This way, you'll engage with your customers without ever making them feel like they're being marketed to. You likely have a gold mine of content that is just begging you to repurpose into new formats! The perfect theme for bloggers and online-publications. Whether you’re into e-commerce or any other affiliate marketing vertical that rocks Q4 year after year, here’s a treat for you. Posted on February 25, 2020 by Orana Velarde in Marketing | 10 comments. But you need content ideas to do it. Posting photos and sharing stories makes customers feel like they're getting a real sense of what goes on behind the scenes. Data visualization as a blogging trend is quite new for the mainstream blog and it’s an easy one to adopt. When making videos, add subtitles and closed caption titles. If the campaign was a hit, your readers will be eager to read your case study and replicate your success. Many websites will welcome this contribution as it takes some stress of creating content off of their plates. People don't buy from businesses, they buy from people and pulling back the curtain on your business and showing your human side can help you develop trust. Look back at the first step, the content marketing plan. If you personalize your advertising outreach, you can increase interest in a return visit. Try not to continually push your own product/service over and over again, no one wants to see that on their newsfeed (although it is fine from time to time, like when you have a new product, feature or major update). If you're still stuffing keywords into your content, please, for all of our sakes, stop now. There are so many ways we can repurpose content. The list above has 8 ideas. By determining which pages someone visits on your website, you should start to gain insight into what that person cares about. Lots of people, lots of tech-savvy people. You can create data visualizations of your content like infographics, slideshows or social media graphics. It all depends on the quality of content you include. PRO TIP: Contests fail, typically, for one of two reasons - 1. you require your followers to do too much in order to qualify or 2. the prize that they win does not align with your target persona. Conclusion I know a lot of the stuff I mentioned above isn’t talked about a lot and they aren’t popular marketing topics that everyone wants to hear… but it is the future. This is especially true when it comes to your company blog. Use data visualization that matches your content, don’t just add it for the sake of keeping up with trends. If having to answer comments doesn’t fit with your strategy, another option is to not have a comments section at all. Augmented reality ads. If you search “marketing trends 2020” you’re going to get a bunch of blogs that just give you a list of strategies you can incorporate next year, but aren’t necessarily trends. Rich snippets are the single best real estate on Google. By changing your site to match your user's preferred workflow, you can convert more leads, help them find what they're looking for, and create a much better overall user experience. From things like adding calls to action and optimizing for rich snippets, these blogging trends for 2020 are things you should consider adopting no matter the size of your blog. Your chatbot should be a helper, not a gatekeeper. Alternatively, you can use one of the many graphic design tools available online with the help of infographic templates and widgets. Luckily there are a number of top-quality digital marketing blogs to learn from. Guest blogging is definitely not new, but a lot of businesses fail to see the potential here. The World's #1 WordPress Theme & Visual Page Builder. Google trend: Downward trajectory For movie aficionados, the movie review niche seems like a good fit and it can be if you’re a wicked good writer and publish insightful reviews that people want to read. For example, if your blog is for professionals, an expert roundup with high-quality tips on doing business in your industry will bring lots of value for your readers. Marketing advice is always a hot topic for blog post ideas today. I appreciate your comment. The Pros and Cons of 8 Popular Blog Niche Ideas. Built to get you more shares and more followers. While SnapChat has kind of taken it on the chin since their blundered redesign a while back, the fact is, people are still using the platform and SnapChat GeoFilters are vastly underpriced. Keyword difficulty: 68 3. Oh, and check out what it looked like: One big opportunity any business has is to evaluate all the content that they own and start to find new and fun ways to use it. There are very few things more powerful than knowing how your website visitors are using your website. In its annual topics and trends report, Facebook IQ identified focus areas in countries around the world. The debate between having or not having a comments section on a blog has been going on for a while. Publish the infographic on your site and share it on Pinterest and other social channels. If you would like them to write on a regular basis, you can give them limited access to your WordPress dashboard so they can submit their stories directly to your WordPress. Podcast hosting is one of the most important choices you can make when starting a show. ... @LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Let’s jump in. We developed and ran a HIVE branded GeoFilter for two entire days to cover the entire area of the conference (495,000+ square feet) and reached over 1,200 people for less than $118 total. Use Google Data Studio for the simplest visualizations. Long-form content is still your best bet for the length of content you... 3… What is the new trend in marketing? When looking at blogging trends for upcoming years, it’s more about seeing what things will continue to be important rather than adopting completely new things. My rating: 3/10 Key Metrics: 1. “Movie Reviews” search volume: 73,000 / month 2. A creative digital strategy will result in more engagement from your target audience. It’s time to give your marketing campaign a refreshing twist. The blog gathers industry experts who contribute their experiences, advice, insights, how-tos and much more. Important factors are image alt text, using colors conscientiously, making sure that text is checked for grammar and flow. We offer a 30 Day Money Back Guarantee, so joining is Risk-Free! Home > Digital Marketing > 10 Best Digital Marketing Project Ideas & Topics for Beginners / Students [2020] Digital Marketing Project Ideas Digital marketing is all about delivering advertising over an electronic medium such as search engines, … Creating engagement that will last beyond the run of the contest makes a free giveaway well worth it. Source icons and widgets that have to do with the content. This is the biggest, most in-depth list of blog post ideas available on the web. There are a lot of very cool things coming from companies like HubSpot and VidYard around using video to attract target accounts and prospects to you through the use of personalized videos. 'S online audience responds to content that adds value every time you start and improve from there why or not... Who marketing blog topics 2020 their experiences, advice, insights, how-tos and much.. 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